LONDON — US beverage brand MUD\WTR, a pioneer of low-caffeine coffee alternatives featuring cacao, herbs and mushrooms, has appointed Frank PR for its UK launch next month.
The brand was set up in 2018 and last year was named as one of the fastest-growing private companies in the US after gaining celebrity fans including Bella Hadid and Kendall Jenner.
Frank will be responsible for creative earned first activations, media relations and celebrity seeding for the brand’s UK launch.
MUD\WTR director of communications Elizabeth Limbach said: “Frank PR are the caffeine alternative to our brand’s success. Together, we’ve percolated the perfect blend of creativity and strategy, and can’t wait to launch into the UK.”
Frank managing director Alex Grier added: “We’ve watched from afar as MUD\WTR has taken the US by storm and we’re on a high to be bringing it to the UK. As a coffee alternative that’s good for both mind and body, we can’t wait to start brewing up a buzz.”
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