[ad_1] Xiaohongshu 小红书, a Chinese lifestyle platform, has emerged as an indispensable marketing tool for brands worldwide, enabling them to connect not only with the Chinese market but also with the global Chinese diaspora.Often dubbed ‘China’s answer to Instagram,’ as Instagram and many Western social media platforms remain blocked by China’s Great Wall, Xiaohongshu offers a unique gateway. Its layout may remind some of Instagram but Xiaohongshu marketing isn’t just about beautiful pictures and tags; it’s a realm where text wields immense power.Stephanie Cheung, director of Vermilion Asia who has been running Xiaohongshu accounts for brands for six years, emphasizes…
Author: Editor
Join Nicole Schuman, Senior Editor, PRNEWS as she moderates a riveting conversation with Clayton Durant, a recognized LinkedIn Top Voice and the Director of Emerging Media & Platform Strategy at MikeWorldWide. Dive into this dialogue and come away equipped with a practical blueprint for cultivating impactful influence on LinkedIn, regardless of your executive’s industry or sector. View our complete library of PRNEWS Live episodes here. Source link
The U.S. Latinx population soared to 63.6 million in 2022. With these numbers, communicators can’t deny the importance of this demographic and its buying power. The Hispanic population is growing at a fast clip as well—the population saw a 26% increase that zoomed past the nation’s 8% growth rate. Last year, Latinx folks made up nearly one-in-five of the people in the country. Hispanic Heritage Month is one important time during the year when non-Latinx brands can show their Hispanic fans and consumers appreciation. Now more than ever, it’s important for non-Latinx brands to get Hispanic Heritage communication right—during this…
[ad_1] MEXICO CITY—“Padvertising: Not a Luxury. Period,” a program developed for the Menstrual Justice Law Costa Rica campaign by Shift Porter Novelli and PhD Costa Rica took home the Platinum SABRE Award for the best public relations campaign of the year at last night’s Latin American SABRE Awards ceremony in Mexico City.The “Padvertising” campaign was developed to draw attention to the fact that sanitary products are taxed as luxury items in Costa Rica, pricing them beyond the reach of many women. The campaign message reached more then 90% of the Costa Rican competition, garnered support from 48 of the country’s…
[ad_1] WASHINGTON, DC—PRovoke Media has announced the winners of its 2023 Global SABRE Awards, the 40 best public relations campaigns from around the world. The 40 winners will receive their trophies at our Global SABRE Awards dinner, which will take place on Wednesday November 8 in Washingtob, DC, at the culmination of our PRovoke Global summit.“These campaigns are the best of the best of the past year,” says Paul Holmes, chair of the SABRE Awards judges. “Less than 1% of the campaigns entered to our SABRE Awards competitions around the world—North America, EMEA, Asia-Pacific, Latin America, Africa and South Asia—are…
Even the biggest companies aren’t entirely self-sustaining. They require a network of vendors and partners to grow and maintain their everyday operations, and with an extended network comes an extended realm of risk. Even with long-standing, trusted partners, you need to remember that their problems can become your own. In order to protect their reputations and businesses, founders and their communications teams must prepare for the right response when third-party risk becomes a firsthand problem. A recent example of this third-party risk was the precipitous fall of Silicon Valley Bank, a trusted partner to many businesses, including startups. While the…
Media professionals often get stuck chasing the same high-circulation targets just to get lost in an editor’s inbox alongside hundreds of other pitches. The media relations industry is so hyper-focused on the CNN headlines, The New York Times mentions, and The Wall Street Journal op-eds that messaging can lose the quality and intent of our storytelling. Campaign communications cannot always hinge their success on landing in a big-name outlet; they must be judged on how they best reach the intended audience in the most intentional and human ways. And oftentimes, reaching everyday people does not mean the front page of…
[ad_1] NEW YORK—The late deadline for the 2024 Innovation SABRE Awards has been extended until Wednesday October 11, due to the original deadline falling on the Indigenous People’s Day/Columbus Day holiday. Entries may be submitted until midnight Pacific Time on Wednesday without any additional late fee,In addition, PRovoke Media has announced the final deadline for the competition—which will incur additional late fees—of Friday October 20.\The 2024 competition is the 12th edition of the Innovation SABREs, which started life as the IN2 SABREs, and which recognize a wide range of content creation, as well as the application of new technologies and the…
[ad_1] BOSTON — Vermont Creamery has named 360PR+ as its public relations agency of record. 360PR+ is charged with leading a new public relations effort for the B Corp Certified cheese and butter producer. The agency will focus on equal parts education and PR around product introductions and sharing the creamery’s craftsmanship and sustainability. TORONTO — Cuisinart has hired Strategic Objects to support launch the company’s new indoor pizza oven in Canada. The agency is tasked with driving awareness and sales by showcasing the countertop oven’s features. The launch campaign begins this month and will include social media programming and…
[ad_1] NEW YORK — Edelman US CEO Lisa Osborne Ross is formally exiting the firm after taking a leave of absence from her role leading the agency’s largest operation in September.”After taking a leave of absence last month, I’ve made the decision to leave Edelman. In a note I shared with my colleagues this morning, I said just how proud I am of all that we’ve accomplished in our almost six years together. I thanked them for their partnership and confidence, and wished everyone the very best in work but especially, in life,” Ross said in a LinkedIn post.”As many…