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BOSTON — Vermont Creamery has named 360PR+ as its public relations agency of record. 360PR+ is charged with leading a new public relations effort for the B Corp Certified cheese and butter producer. The agency will focus on equal parts education and PR around product introductions and sharing the creamery’s craftsmanship and sustainability.
TORONTO — Cuisinart has hired Strategic Objects to support launch the company’s new indoor pizza oven in Canada. The agency is tasked with driving awareness and sales by showcasing the countertop oven’s features. The launch campaign begins this month and will include social media programming and consumer contesting.
NEW YORK — Blenders Eyewear has named 5WPR as its PR agency of record. Blenders, which is part of Safilo Group, will work with 5W on a full-scale media relations program designed to build brand awareness and drive sales.
SAN DIEGO —Southern California agency Katalyst has added three new organizations to its client roster — the San Diego Tourism Authority, Visit Oceanside and San Diego Botanic Garden. The organizations join the list of existing culinary and hospitality Katalyst clients including Visit Escondido, Belmont Park and the WNDR Museum.
BOSTON — V2 Communications has added three healthcare tech companies to its roster of clients. They are Exo, creator of a handheld ultrasound platform; Health Gorilla, a platform that enables the secure exchange of accurate medical information; and Neura Health, a virtual neurology clinic created to improve access to neurological care.
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